Top 10 Most Followed Indian Instagram Influencers in 2025

julie

·January 15, 2025

·15 min read

Instagram has become a cultural phenomenon in India, shaping trends and connecting millions. With 229.55 million users in 2025, India leads the world in Instagram's user base. You’ve probably noticed how this platform isn’t just about sharing photos anymore. It’s where brands, creators, and fans come together. Follower counts now measure an influencer’s power to inspire and engage. Instagram influencers India have mastered this art, creating content that resonates with millions. From comedy to fashion, these Instagram influencers India are redefining what it means to connect in the digital age.

The Top 10 Most Followed Indian Instagram Influencers

#10: Ashish Chanchlani

Follower Count: Approximately 35 million

Niche: Comedy and Entertainment

Ashish Chanchlani has mastered the art of making you laugh. With his hilarious skits and relatable humor, he’s become one of the most beloved Indian Instagram influencers. His content often dives into everyday struggles, like being a student or dealing with family quirks. Remember his viral video How to Be a Student? It perfectly captured the chaos of college life with exaggerated expressions that had everyone in splits.

Here’s a quick look at some of his most popular skits:

Notable Skit Title	Description
How to Be a Student	A relatable video capturing the struggles of college students, showcasing exaggerated expressions.
Tu Mere Baap Ko Janta Hai 2	A sequel that gained millions of views quickly, reflecting humor and quirks of Indian society.
Various Vines	Short, humorous takes on school life, exams, and family dynamics, appealing to a wide audience.

Ashish has also collaborated with Bollywood stars like Akshay Kumar, Shahid Kapoor, and Kartik Aaryan. These partnerships not only promoted films but also showcased his versatility as a creator. His ability to connect with fans through humor and authenticity keeps his engagement rate high, making him one of the top Indian influencers to follow on Instagram.

#9: Kusha Kapila

Follower Count: Approximately 40 million

Niche: Lifestyle and Comedy

Kusha Kapila is the queen of relatable content. Whether she’s poking fun at societal norms or sharing her take on fashion, she knows how to keep you hooked. Her knack for blending humor with lifestyle tips has made her a favorite among Indian Instagram influencers.

Kusha’s collaborations with global fashion and beauty brands have been a game-changer. She’s worked with some of the most followed Instagram profiles in the world, proving that Indian creators can shine on the global stage. Her authenticity and direct interactions with her audience foster loyalty, making her a standout among social media influencers in India.

#8: Tanmay Bhat

Follower Count: Approximately 45 million

Niche: Comedy and Commentary

Tanmay Bhat is a name you can’t ignore when talking about top Instagram influencers. Known for his sharp wit and insightful commentary, he’s carved a niche that blends humor with thought-provoking content. His podcasts have become a go-to for fans who love a mix of comedy and meaningful discussions.

Tanmay’s collaborations with international creators have expanded his reach beyond India. He’s one of those rare Indian Instagram influencers who can make you laugh while making you think. His adaptability to new Instagram features and trends keeps him ahead of the curve, solidifying his place among the most followed Indian influencers.

#7: Bhuvan Bam

Follower Count: Approximately 50 million

Niche: Music and Comedy

Bhuvan Bam is one of the most versatile Indian Instagram influencers you can follow on Instagram. Known for his unique blend of music and comedy, he has captured the hearts of millions. His original songs have become anthems for different moods. Some of his most popular tracks include:

Teri Meri Kahani: A soulful melody that gained fame through the web series Permanent Roommates.
Sang Hoon Tere: A high-energy track perfect for live performances.
Safar: A nostalgic road trip anthem with an 80s pop vibe.
Ajnabee: A soothing tune ideal for heartbreak moments.
Heer Ranjha: A modern hit with captivating rhythms.

Bhuvan’s achievements go beyond music. He won the WebTVAsia Awards in 2016 for having the most popular channel in India. He also bagged a Filmfare Award for Best Short Film for Plus Minus. These accolades have cemented his position as one of the top Indian influencers. His ability to connect with fans through humor and heartfelt music makes him a standout among music influencers and Instagram content creators.

#6: Deepika Padukone

Follower Count: Approximately 75.6 million

Niche: Fashion and Lifestyle

Deepika Padukone is a global icon and one of the most followed Indian influencers. Her Instagram is a mix of stunning fashion moments and meaningful advocacy. As a global brand ambassador, she has represented top names like Hilton in their For The Stay campaign, embodying the aspirations of modern Indian travelers.

If an actor were portraying a character with a physical ailment, for example, they would do their research and due diligence in order to discern exactly how to depict their condition. The same courtesy needs to be extended to mental illnesses. Actors, writers and directors shouldn’t be winging it. We should afford the same honesty and authenticity to characters with mental illnesses as we do to biopics.

Deepika’s advocacy for mental health awareness has transformed her public image. Her openness about her struggles has inspired millions and fostered empathy for mental health issues. This authenticity, combined with her glamorous lifestyle, makes her one of the most influential Indian Instagram influencers.

#5: Narendra Modi

Follower Count: Approximately 77.9 million

Niche: Politics and Leadership

Narendra Modi isn’t just a political leader; he’s one of the most impactful social media influencers in India. His Instagram account serves as a bridge between the government and citizens. Through engaging posts, he promotes initiatives like Swachh Bharat Abhiyan and Digital India.

Modi’s ability to connect with people through social media has set a benchmark for political leaders worldwide. His posts often highlight India’s cultural heritage, festivals, and achievements, fostering a sense of national pride. With an impressive engagement rate, he continues to inspire millions, making him one of the top Instagram influencers in the world of politics.

#4: Alia Bhatt

Follower Count: Approximately 79.2 million

Niche: Fashion and Film

Alia Bhatt is a powerhouse of talent and style. Her Instagram is a vibrant mix of glamorous photoshoots, behind-the-scenes moments, and heartfelt posts. With a follower count of 79.2 million, she’s one of the most followed Indian Instagram influencers. Her ability to balance relatability with aspiration makes her a favorite among fans.

Alia’s Bollywood career has played a huge role in her social media success. She’s starred in blockbuster films like Raazi, Gully Boy, and Brahmāstra. These movies not only showcased her acting skills but also helped her connect with a diverse audience. Her endorsements reflect her versatility. She’s worked with global luxury brands like Gucci and local favorites like Manyavar. This mix of high-end and relatable collaborations keeps her followers engaged.

Speaking of Gucci, Alia made history as the first Indian Global Ambassador for the brand. This partnership highlights her influence in the fashion world. It also promotes diversity and inclusivity, making her a trailblazer in the industry. Her role as Gucci’s ambassador enhances the brand’s global presence while cementing her status as a top Indian influencer.

If you’re looking for someone to follow on Instagram, Alia’s account is a must-visit. Her posts are a perfect blend of style, substance, and charm. Whether she’s sharing a red-carpet look or a candid moment, she knows how to keep her audience hooked.

#3: Shraddha Kapoor

Follower Count: Approximately 94.2 million

Niche: Film and Lifestyle

Shraddha Kapoor is the most followed actress in India, with a staggering follower count of 94.2 million. Her Instagram is a treasure trove of positivity, featuring everything from fitness tips to eco-friendly initiatives. She’s one of those Indian Instagram influencers who can inspire you to live a better life while keeping things fun and lighthearted.

Shraddha’s Bollywood journey has been nothing short of spectacular. She’s delivered hits like Aashiqui 2, Stree, and Chhichhore. These films not only made her a household name but also boosted her social media presence. Her posts often reflect her love for nature and sustainability. She actively promotes eco-friendly practices, making her a role model for her fans.

What sets Shraddha apart is her ability to connect with her audience. Her engagement rate is consistently high, proving that her followers genuinely love her content. Whether she’s sharing a workout video or a sneak peek from her latest project, she knows how to keep her fans coming back for more.

If you’re into lifestyle tips and feel-good content, Shraddha’s account is worth a follow. She’s not just a Bollywood star; she’s a lifestyle icon who inspires millions every day.

#2: Priyanka Chopra Jonas

Follower Count: Approximately 92.4 million

Niche: Global Entertainment and Fashion

Priyanka Chopra Jonas is a global sensation. With a follower count of 92.4 million, she’s one of the most followed Bollywood celebrities in the world. Her Instagram is a mix of Hollywood glam, Bollywood nostalgia, and meaningful advocacy.

Priyanka’s achievements are nothing short of extraordinary. In Bollywood, she’s delivered critically acclaimed performances in films like Fashion, Barfi!, and Mary Kom. In Hollywood, she broke barriers as the first South Asian actress to headline an American network drama with Quantico. Her roles in Baywatch and Isn’t It Romantic further solidified her global appeal.

Beyond her acting career, Priyanka uses her platform for good. As a UNICEF Goodwill Ambassador, she advocates for children’s rights and education. She’s also the founder of the Priyanka Chopra Foundation for Health and Education, which supports underprivileged children. Her philanthropic efforts amplify her influence, making her a true global icon.

Priyanka’s Instagram is a reflection of her multifaceted personality. Whether she’s sharing a red-carpet moment, a behind-the-scenes clip, or a heartfelt message, her posts resonate with millions. If you’re looking for inspiration, Priyanka’s account is a must-follow.

#1: Virat Kohli

Follower Count: Approximately 271 million

Niche: Sports and Fitness

Virat Kohli isn’t just a cricket legend; he’s also the most followed person in India on Instagram. With a jaw-dropping 271 million followers, he’s a global icon who has redefined what it means to be an athlete and a social media star. His Instagram is a mix of fitness inspiration, cricket highlights, and glimpses into his personal life. Whether you’re a sports fan or not, his posts are hard to ignore.

Kohli’s cricketing milestones are nothing short of extraordinary. He’s achieved records that most players can only dream of. Here’s a quick look at some of his most notable achievements:

Milestone/Record	Description
T20 Runs	First Indian to cross 10,000 T20 runs
Series Wins	Won 12 out of 17 T20I bilateral series as captain
Test Victory	Led India to a historic 372-run victory against New Zealand, the biggest win in Indian Test history
Sir Garfield Sobers Trophy	One of two cricketers to win in successive years (2017, 2018)
Boxing Day Tests	First Indian captain to win two Boxing Day Test matches
Test Captaincy Record	113 innings, 5,864 runs, average of 54.80, 20 centuries
ODI Centuries	Secured 72nd century, surpassing Ricky Ponting's record
Run-Scorer	Second-highest run-scorer against Australia in international cricket, after Sachin Tendulkar

But Kohli’s influence goes beyond cricket. His fitness journey has inspired millions to adopt healthier lifestyles. He’s partnered with global sports brands like Puma and Audi, making him a favorite among social media influencers in India. His posts often feature workout routines, motivational captions, and even sneak peeks of his plant-based diet.

What makes Kohli stand out among Indian Instagram influencers is his authenticity. He doesn’t just post for the sake of it. His content feels real, whether he’s celebrating a cricket win or sharing a candid moment with his daughter. This genuine connection with his audience keeps his engagement rate sky-high.

If you’re looking for someone who embodies excellence, both on and off the field, Virat Kohli is your guy. He’s not just one of the most followed Indian influencers; he’s a role model for millions.

Trends in Influencer Marketing in 2025

The Role of Short-Form Content

Short-form content has taken the influencer world by storm in 2025. You’ve probably noticed how quick, snappy videos dominate your feed. That’s because they grab attention instantly and deliver key messages in seconds. People love them—they’re easy to watch, share, and even go viral. Platforms like Instagram Reels and TikTok have made this format a favorite for both creators and brands.

Why is it so effective? For one, short-form videos fit perfectly into busy schedules. They’re designed for quick consumption, making them ideal for today’s fast-paced world. Did you know that 79% of consumers now prefer learning about products through short videos? Plus, these videos drive four times more sales and conversions compared to longer ones.

When you create authentic stories, you create trust and loyalty. Highly relatable content on platforms like TikTok allows brands to easily ride the trend wave.

As an Instagram content creator, you can use this format to boost your engagement rate and connect with your audience on a deeper level.

The Rise of Niche Influencers

In 2025, niche influencers are stealing the spotlight. Unlike mega influencers, they focus on specific areas like fitness, travel, or even vegan cooking. Their smaller but highly engaged audiences trust them more, making their recommendations feel genuine.

You might wonder why brands love them. It’s simple—they deliver results. Niche influencers often have a stronger connection with their followers, which leads to higher engagement rates. For example, music influencers who focus on indie genres or the most followed Indian singer in a niche category can attract a loyal fanbase.

If you’re thinking about becoming an influencer, finding your niche could be your ticket to success.

Collaborations with Global Brands

Global brands are teaming up with Indian Instagram influencers like never before. These partnerships are a win-win. Brands get to tap into India’s massive audience, while influencers gain credibility and exposure.

Take Nykaa, for instance. They’ve partnered with beauty bloggers to build trust in the beauty market. Zomato works with food bloggers to connect with foodies, and Mamaearth collaborates with mommy influencers to promote natural products. These collaborations show how brands are carefully choosing influencers who align with their values.

This trend has helped social media influencers in India grow their profiles and reach international audiences. If you’re an aspiring influencer, working with global brands could open doors you never imagined.

The Impact of AI and Technology on Influencer Growth

AI and technology are reshaping the way influencers grow and connect with their audiences in 2025. You’ve probably noticed how personalized and interactive content feels these days. That’s no accident—AI is working behind the scenes to make it happen.

For starters, AI tools help influencers understand their audience better. Advanced analytics track what their followers like, share, and comment on. This data allows influencers to create content that feels tailor-made. For example, many influencers now post in regional languages or use interactive features like polls and quizzes. These strategies make followers feel valued and boost engagement rates.

Brands are also using AI to find the perfect influencers for their campaigns. Tata CLiQ, for instance, used AI to identify nano-influencers. The result? A 50% higher engagement rate compared to traditional campaigns. By 2025, AI and data analytics have become essential for matching influencers with audiences based on regional and cultural preferences. This means you’re more likely to see content that resonates with your lifestyle and interests.

The rise of AI-driven personalization has also impacted content creation. Influencers, including music influencers and the most followed Indian singer, now use AI tools to craft posts that stand out. Whether it’s a catchy caption or a visually stunning Reel, AI helps them stay ahead of trends. This technology has turned many Indian Instagram influencers into creative powerhouses, making their content more engaging than ever.

The AI influencer market is booming, with projections reaching $6.95 billion by 2024. This growth shows how technology is transforming social media influencers in India. If you’re an aspiring influencer or just a fan of Instagram content creators, it’s exciting to see how AI is shaping the future of digital storytelling.

The top 10 Indian Instagram influencers of 2025 have shown how powerful social media can be. From Virat Kohli’s unmatched engagement rate to Shraddha Kapoor’s eco-friendly initiatives, each influencer has left a unique mark. They’ve not only entertained but also inspired millions with their creativity and authenticity.

These social media influencers in India have reshaped marketing strategies. They’ve made brands rethink how they connect with audiences. By focusing on video content, niche topics, and inclusivity, they’ve set new standards. Many are also exploring diverse revenue streams like merchandise and subscriptions, proving their adaptability.

Looking ahead, Indian Instagram content creators are poised to lead global trends. With AI and AR tools, they’ll create even more engaging content. Music influencers, for instance, could use these technologies to craft immersive experiences. The future is bright, and you’ll see Indian influencers shaping conversations worldwide.

FAQ

What makes an Instagram influencer successful?

Successful influencers create relatable and engaging content. They connect with their followers by staying authentic and consistent. Whether it’s through humor, lifestyle tips, or advocacy, their ability to resonate with their audience ensures high engagement and loyalty.

How do influencers grow their follower count?

Influencers grow by posting regularly, using trending hashtags, and collaborating with others. Short-form videos and interactive features like polls or Q&A sessions also help. Most importantly, they focus on audience quality, ensuring their followers genuinely enjoy their content.

Why do brands work with influencers?

Brands collaborate with influencers to reach specific audiences. Influencers have built trust with their followers, making their recommendations more impactful. This partnership helps brands promote products authentically and boost sales.

Can anyone become an Instagram influencer?

Yes, anyone can become an influencer with dedication and creativity. Start by finding your niche, creating high-quality content, and engaging with your followers. Patience and consistency are key to building a loyal audience.

What trends will shape influencer marketing in the future?

AI-driven personalization, short-form videos, and niche-focused content will dominate. Influencers will also explore immersive technologies like AR to create unique experiences. These trends will redefine how influencers connect with their followers.