Top 20 TikTok Influencers to Follow This Year

TikTok has become a cultural powerhouse, shaping trends and redefining how we consume entertainment. With over 1.04 billion monthly active users worldwide and an average global daily usage of 95 minutes, it’s clear this platform isn’t just for fun—it’s where trends are born. Whether it’s viral dances, fashion inspiration, or short video content that sparks conversations, TikTok connects creators and audiences like no other.

Following hot TikTok influencers in 2024 is your ticket to staying ahead of the curve. These influencers don’t just entertain; they set the tone for what’s cool, from music to beauty to fitness. The platform’s unique ability to foster cross-cultural connections means you’ll find everything from Gen Z humor to groundbreaking makeup tutorials. With so many diverse TikTok accounts, there’s a content creator for everyone.

Overall Most Popular TikTok Influencers

TikTok is home to some of the most-followed TikTok influencers who dominate the platform with their creativity and charisma. These creators have redefined what it means to be an influencer, setting trends and inspiring millions. Let’s dive into the top names you need to follow this year.

Charli D’Amelio

Follower count and content style.

Charli D’Amelio, one of the most-followed TikTok influencers, boasts over 150 million followers. Her content is a mix of dance routines, lifestyle snippets, and collaborations with other creators. She’s known for her relatable personality and effortless charm, which keep her audience hooked. Charli’s ability to connect with her fans has made her a household name on TikTok.

Notable achievements and collaborations.

In 2024, Charli made her Broadway debut in & Juliet, showcasing her versatility beyond TikTok. This milestone added another feather to her cap, proving she’s more than just a social media star.

Khaby Lame

Follower count and content style.

Khaby Lame, with over 160 million followers, is the king of silent comedy on TikTok. His content revolves around hilarious reactions to overly complicated life hacks, delivered with his signature deadpan expression. This unique style has made him one of the most-followed TikTok influencers globally.

Unique appeal and viral moments.

Khaby’s collaborations have played a huge role in his rise. He’s worked with Hollywood stars like Matt Damon, Robert Downey Jr., and Tom Cruise. He even took penalty kicks with David Beckham and starred in a Super Bowl ad for State Farm. On the brand side, Khaby has partnered with Hugo Boss, Samsung, and P&G, cementing his status as one of the most famous TikTok influencers.

• Collaborated with Matt Damon, Robert Downey Jr., and Tom Cruise
• Took penalty kicks with David Beckham
• Starred in a Super Bowl ad for State Farm
• Partnered with Hugo Boss, Samsung, and P&G

Addison Rae

Follower count and content style.

Addison Rae, another hot TikTok influencer, has amassed over 88 million followers. Her content focuses on dance, beauty, and lifestyle, making her a favorite among Gen Z. Addison’s bubbly personality and polished videos have helped her maintain a strong presence on the platform.

Influence on fashion and entertainment.

Addison’s influence extends far beyond TikTok. She’s a trendsetter in fashion, often collaborating with major brands to launch exclusive collections. Her acting debut in He’s All That and her music ventures have further solidified her position as a multi-talented star. Addison’s ability to juggle multiple roles makes her one of the most versatile influencers on TikTok.

Bella Poarch

Follower count and content style.

Bella Poarch has captivated over 92 million followers on TikTok with her unique blend of lip-sync videos, quirky humor, and heartfelt storytelling. Her breakout moment came with her viral lip-sync to "M to the B," which remains one of the most-liked TikToks ever. Bella’s content feels authentic and relatable, making her a favorite among fans who appreciate her down-to-earth vibe.

Music career and TikTok success.

Bella’s journey didn’t stop at TikTok. She transitioned into music, releasing her debut EP Dolls, which showcases her evolution as an artist. Her music dives deep into her personal experiences, allowing her to connect with her audience on a whole new level.

On her debut EP, Bella Poarch transforms from viral TikTok star to dark-pop queen — and most importantly, she finally gets to speak her truth.

Her songs, like "Build a B*tch" and "Inferno," have resonated with millions, blending catchy beats with raw emotion. This musical success has only amplified her TikTok presence, proving she’s more than just a viral sensation.

Zach King

Follower count and content style.

Zach King, with over 75 million followers, is a master of visual effects and storytelling. His TikToks are like mini-movies, packed with jaw-dropping illusions that leave you wondering, “How did he do that?” Zach’s content is family-friendly and endlessly creative, making it a hit with viewers of all ages.

Mastery of visual effects and storytelling.

Zach’s ability to blend magic tricks with digital effects sets him apart from other influencers. He doesn’t just create videos; he crafts experiences. Whether he’s “walking through walls” or “turning paper into real objects,” his content keeps you coming back for more. His dedication to quality and innovation has made him one of the most-followed TikTok influencers in the world.

MrBeast

Follower count and content style.

MrBeast, known for his larger-than-life challenges and philanthropic acts, has amassed over 80 million TikTok followers. His content is a mix of jaw-dropping giveaways, viral stunts, and feel-good moments that inspire millions.

Philanthropy and viral challenges.

MrBeast isn’t just about entertainment; he’s about making a difference. Through TikTok, he’s raised funds to plant trees, removed trash from the ocean, and helped countless people in need.

• He gives away cars and islands.
• He donates to charity and even started a snack company.
• He’s constantly finding new ways to give back to the community.

His generosity and creativity have made him one of the most influential creators on TikTok. Following him isn’t just fun—it’s inspiring.

Top TikTok Influencers in Fashion and Beauty

TikTok has become a hub for creativity, and some of the top TikTok influencers are redefining fashion and beauty trends. These creators inspire millions with their unique styles, collaborations, and innovative content. Let’s explore three influencers who are making waves in this space.

Avani Gregg

Follower count and content style.

Avani Gregg, with over 40 million followers, is one of the most-followed TikTok influencers in the beauty world. Her content is a mix of bold makeup looks, lifestyle vlogs, and fun challenges. You’ll often see her experimenting with vibrant colors and edgy designs, making her a go-to for beauty inspiration.

Impact on beauty trends and collaborations.

Avani’s influence extends beyond TikTok. She’s collaborated with major brands, bringing her signature style to global campaigns. Here’s a quick look at some of her notable partnerships:

These collaborations highlight her versatility and ability to connect with diverse audiences. If you’re looking for bold beauty ideas, Avani’s TikTok is a must-follow.

Bretman Rock

Follower count and content style.

Bretman Rock is a beauty icon with over 15 million TikTok followers. His content is a mix of makeup tutorials, comedic skits, and candid moments with his family. His videos are as entertaining as they are educational, making beauty accessible and fun for everyone.

Unique personality and beauty expertise.

Bretman’s vibrant personality is the secret to his success. Here’s why his fans adore him:

• His humor and authenticity make his content relatable.
• He embraces his multicultural background and LGBTQ+ identity, promoting inclusivity.
• His storytelling and family appearances keep viewers engaged.

Bretman isn’t just a beauty influencer; he’s a trailblazer who’s reshaping the industry with his unapologetic self-expression.

Wisdom Kaye

Follower count and content style.

Wisdom Kaye, often called the “best-dressed guy on TikTok,” has over 9 million followers. His content focuses on high-fashion looks, styling tips, and creative outfit transformations. Whether he’s rocking a tailored suit or streetwear, Wisdom’s style is always on point.

Influence on fashion and personal style.

Wisdom’s impact on fashion trends is undeniable. He’s sparked conversations about denim styles and defended skinny jeans in a viral TikTok that gained over 2.3 million views. The video was even re-uploaded on X (formerly Twitter), where it reached an additional 9.7 million views. His ability to challenge norms and spark discussions makes him one of the top TikTok influencers in fashion.

If you’re looking to elevate your wardrobe, Wisdom’s TikTok is the perfect place to start.

Abby Roberts

Follower count and content style.

Abby Roberts is a name you can’t miss if you’re into makeup and creativity on TikTok. With over 17 million followers, she’s one of the top TikTok influencers in the beauty world. Her content is a mix of jaw-dropping makeup transformations, tutorials, and behind-the-scenes glimpses into her artistic process. Abby’s videos feel like a masterclass in creativity, but they’re also fun and approachable. Whether she’s recreating iconic looks or experimenting with bold new styles, her TikTok is a treasure trove of inspiration.

You’ll love how she blends artistry with storytelling. Her videos often feature trending sounds and relatable captions, making them perfect for sharing. Abby’s ability to connect with her audience while showcasing her skills has made her one of the hot TikTok influencers to follow this year.

Creativity in makeup artistry and viral content.

Abby’s creativity knows no bounds. She’s a trendsetter in makeup artistry, constantly pushing the envelope with her innovative ideas. For example, she’s pioneered trends like dewy skin, which moves away from the matte finishes that dominated for years. Bold blush is another signature look she’s championed, giving you that sun-kissed glow Gen Z loves. And let’s not forget her eye-catching face decorations. Instead of traditional crystals and glitter, Abby focuses on impactful eye looks that make a statement.

Her ability to spot and create trends has made her a go-to source for beauty inspiration. But it’s not just about the makeup. Abby’s content feels personal and authentic, which keeps her fans coming back for more. If you’re looking to elevate your makeup game or just want to see what’s next in beauty, Abby Roberts is a must-follow on TikTok.

Pro Tip: Watch her tutorials for easy ways to incorporate these trends into your own routine. You’ll be amazed at how simple she makes it look!

Top TikTok Influencers in Fitness and Wellness

Demi Bagby

Follower count and content style.

Demi Bagby has built a massive following on TikTok with her high-energy fitness videos. As a CrossFit athlete and bodybuilder, she shares creative workout routines that inspire her audience to think outside the gym. Her content often features exercises performed in unexpected locations, like sidewalks, beaches, or even deserts. This versatility makes her videos fun to watch and easy to replicate, no matter where you are.

Fitness challenges and motivational content.

Demi’s fitness challenges have taken TikTok by storm. She’s known for:

• Showcasing bodyweight exercises that require no equipment.
• Performing stunts like handstands and flips to keep workouts exciting.
• Encouraging her followers to try unique routines in unconventional spaces.

Her positive energy and “you can do it” attitude make her a must-follow if you’re looking for motivation to stay active.

Chloe Ting

Follower count and content style.

Chloe Ting’s TikTok account is a treasure trove of quick, effective workout routines. Her videos are designed to be accessible, requiring little to no equipment. This simplicity has made her content a favorite among those looking for easy ways to stay fit at home.

Influence on fitness trends and workout programs.

Chloe’s #ChloeTingChallenge became a global phenomenon during the pandemic. The hashtag has racked up over 800 million views on TikTok, with users documenting their fitness journeys and sharing before-and-after photos. Her challenges promise fast results, which has motivated countless young women to embrace at-home workouts. Chloe’s ability to foster a sense of community through her content has cemented her as a leading fitness influencer on TikTok.

Ulissesworld

Follower count and content style.

Ulissesworld is a fitness expert who shares a mix of workout tutorials, motivational speeches, and lifestyle content. His TikTok videos focus on strength training and bodybuilding, offering tips for beginners and seasoned athletes alike.

Fitness expertise and community engagement.

Ulissesworld’s deep knowledge of fitness shines through in his content. He breaks down complex exercises into simple steps, making them easy to follow. His motivational posts encourage viewers to push past their limits and achieve their goals. If you’re serious about fitness, his TikTok is packed with valuable insights to help you on your journey.

Ready to take your fitness game to the next level? These influencers are here to guide and inspire you every step of the way.

Emerging TikTok Creators to Watch in 2024

TikTok is always buzzing with fresh talent, and 2024 is no different. If you’re looking for creators who bring something new to the table, these rising stars are worth your attention. Let’s dive into three emerging TikTok influencers who are making waves this year.

Elyse Myers

Follower count and content style.

Elyse Myers has quickly become a fan favorite, amassing over 6 million followers. Her content feels like a heart-to-heart chat with a friend. She shares hilarious personal stories, relatable life experiences, and quirky observations that make you laugh out loud.

Unique appeal and potential for growth.

Elyse’s charm lies in her authenticity. She doesn’t try to be perfect, and that’s what makes her so relatable. Whether she’s talking about awkward social encounters or her love for tacos, her humor feels real. Her storytelling skills are unmatched, and her ability to connect with her audience is why her fanbase keeps growing. If you’re into feel-good, funny content, Elyse is a must-follow.

Jake Shane (@octopusslover8)

Follower count and content style.

Jake Shane, better known as @octopusslover8, has taken TikTok by storm with his unique skits and comedic timing. With over 4 million followers, his content is a mix of absurd humor, clever punchlines, and unexpected twists.

Unique appeal and potential for growth.

Jake’s creativity sets him apart. His videos often feel like mini-comedy sketches, and his ability to think outside the box keeps viewers hooked. He’s not afraid to experiment, which makes his content unpredictable and exciting. As more people discover his work, Jake’s potential to become one of the top content creators on TikTok is undeniable.

Drew Afualo

Follower count and content style.

Drew Afualo has built a loyal following of over 8 million fans with her bold and unapologetic content. She’s known for her witty roasts, empowering messages, and fearless takedowns of internet trolls.

Unique appeal and potential for growth.

Drew’s confidence is contagious. She uses her platform to stand up against negativity and promote self-love. Her quick wit and sharp humor make her videos both entertaining and empowering. Drew’s ability to spark important conversations while keeping things lighthearted ensures she’ll remain a standout among TikTok influencers in 2024.

Pro Tip: Follow these creators now so you can say you were there before they hit the big leagues!

How TikTok Influencers Shape Trends

TikTok isn’t just a platform for entertainment—it’s a trend machine. From fashion to fitness, influencers on TikTok shape what’s cool and inspire millions to join in. Let’s explore how these creators are driving trends across different industries.

Influence on Fashion and Beauty

Examples of viral trends and collaborations.

TikTok influencers have turned the platform into a runway for creativity. Wisdom Kaye, often called the “best-dressed guy on TikTok,” blends high fashion with streetwear, inspiring millions. Brittany Xavier focuses on sustainable fashion, showing you how to create capsule wardrobes that are both stylish and eco-friendly. Carla Rockmore takes it a step further by promoting bold, sustainable looks that encourage self-expression, especially for older audiences.

These influencers don’t just showcase trends—they collaborate with brands to make them accessible to you.

Impact on consumer behavior and brand partnerships.

TikTok influencer marketing has changed how you shop. Influencers connect with you on a personal level, making their recommendations feel authentic. Their creative content, like product tutorials and branded hashtag challenges, drives interest and sales. For example, Gymshark’s #Gymshark66 campaign encouraged users to set fitness goals, creating a community-driven trend. This approach shows how influencers can turn casual viewers into loyal customers.

Influence on Entertainment and Music

How influencers promote music and create viral challenges.

Music thrives on TikTok, thanks to its viral challenges. Warner Music’s #DjNoPareRemix campaign, promoted by six influencers, led to over 13,000 video submissions and 65.8 million views. Similarly, Hannah Kaye Balanay’s dance challenge for Dua Lipa’s "Don’t Start Now" became a global sensation. When creators like Charli D’Amelio joined in, the trend exploded, proving how TikTok can make songs unforgettable.

Examples of influencers transitioning to mainstream media.

Many TikTok stars have crossed over into mainstream success. Charli D’Amelio collaborated with Dunkin’ Donuts and even starred in a reality show. Addison Rae launched a makeup line and acted in a Netflix movie. Bella Poarch transitioned into music, while Zach King expanded into YouTube and children’s books. These creators show how TikTok can be a springboard to bigger opportunities.

Influence on Fitness and Wellness

Popularizing workout routines and healthy lifestyles.

Fitness influencers on TikTok make staying active fun and accessible. Demi Bagby’s creative workouts inspire you to think outside the gym, while Jesse combines humor with fitness to keep you entertained. Vicky shares simple home workouts that appeal to a wide audience. These creators prove that fitness doesn’t have to be boring—it can be exciting and inclusive.

Building supportive online communities.

TikTok fitness influencers also foster a sense of belonging. Whitney Simmons promotes body positivity and mental health, while Hampton (Hybrid Calisthenics) focuses on making fitness accessible for everyone. Rebecca Louise invites you to join her BURN method, creating a community spirit that keeps you motivated.

TikTok’s fitness creators don’t just share workouts—they build communities where you feel supported and inspired.

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TikTok is more than just a platform—it’s a cultural hub where trends are born and creativity thrives. By following influencers, you stay ahead of the curve, learning how to engage authentically, explore DIY ideas, and even discover new books through communities like BookTok. The platform’s global reach connects you with diverse creators, offering fresh perspectives and fostering cross-cultural connections. Whether you’re into fashion, fitness, or comedy, TikTok has something for everyone. So, dive in, explore, and let these creators inspire your next big idea!

FAQ

What makes TikTok influencers so popular?

TikTok influencers connect with their audience through relatable, creative, and entertaining content. They set trends, share authentic moments, and often collaborate with brands or other creators. Their ability to engage millions in just seconds makes them stand out.

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How do TikTok influencers earn money?

They earn through brand partnerships, sponsored posts, merchandise sales, and even live-stream gifts. Some also expand into other ventures like acting, music, or launching their own products.

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Can anyone become a TikTok influencer?

Absolutely! If you create unique, engaging content and stay consistent, you can grow your audience. Focus on what you’re passionate about, and don’t be afraid to experiment.

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Why should I follow TikTok influencers?

They keep you updated on trends, inspire creativity, and offer entertainment. Whether it’s fashion, fitness, or comedy, influencers bring fresh ideas to your feed. Plus, you might discover new hobbies or products through their recommendations.

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How do TikTok influencers shape trends?

They create viral challenges, showcase new styles, and promote music or products. Their massive reach influences what people wear, listen to, and even how they work out. Following them helps you stay ahead of the curve.

Pro Tip: Engage with their content by liking, commenting, or participating in challenges. It’s a fun way to connect and stay involved!

See Also

Inspiring Success Stories From Top TikTok Influencers

Essential TikTok Influencer Marketing Tactics for 2024

Key Influencer Marketing Statistics Every Marketer Should Know

How to Identify TikTok Influencers Aligned With Your Brand

Must-Have Influencer Marketing Platforms for 2024 Success