Top 50 Agriculture Influencers to Follow in 2024

julie

·December 31, 2024

·24 min read

Agriculture social media influencers what are they? They’re the voices shaping modern farming and rural lifestyles. These individuals share their experiences, tips, and insights, making agriculture more accessible and relatable. Platforms like Instagram and TikTok have become hubs for this movement. Instagram reels highlight farm practices and rural stories, while TikTok delivers quick, impactful messages to younger audiences. Farming influencers inspire you to embrace sustainable practices, connect with others, and explore innovative ideas. Whether it’s learning about crop management or rural living, these influencers bridge the gap between tradition and technology.

Influencers by Platform

Instagram Influencers

Influencers showcasing sustainable farming practices

Instagram has become a hub for visually-driven content, making it the perfect platform for farming influencers to share sustainable farming practices. These influencers use posts and reels to highlight eco-friendly techniques, from crop rotation to organic pest control. For example, Erin Benzakein, a leader in sustainable agriculture, shares her journey of growing flowers while promoting environmentally conscious methods. Her vibrant visuals inspire you to adopt greener practices in your own farming journey.

By following these influencers, you gain practical insights into reducing your carbon footprint while improving productivity. Their content not only educates but also motivates you to embrace sustainability in agriculture.

Influencers documenting rural lifestyles and farm life

Life on the farm is more than just work; it’s a lifestyle. Influencers like Hannah Neeleman of ballerinafarm bring this lifestyle to life through their Instagram accounts. They share authentic moments, from early morning chores to family dinners made with homegrown produce. These posts break down stereotypes about farming and connect you with the heart of rural living.

Through their stories, you’ll see the beauty and challenges of farm life. Their content fosters a deeper appreciation for the dedication it takes to live off the land.

Influencers sharing practical tips for small-scale farmers

Small-scale farmers face unique challenges, and Instagram influencers are stepping up to provide solutions. Influencers like Laura Farms share practical tips on topics like soil health, crop management, and efficient use of resources. Their advice is tailored to help you maximize yields without overextending your budget.

These influencers make farming more accessible by offering actionable tips you can implement immediately. Their content empowers you to tackle challenges with confidence and creativity.

YouTube Influencers

Influencers offering detailed tutorials and farm tours

YouTube is the go-to platform for in-depth content, and farming influencers use it to provide detailed tutorials and farm tours. Influencers like Justin Rhodes take you on virtual tours of their farms, showing you everything from animal care routines to innovative irrigation systems. These videos give you a firsthand look at successful farming operations.

By watching these tutorials, you can learn new techniques and adapt them to your own farm. The step-by-step guidance makes complex processes easy to understand and replicate.

Influencers discussing agricultural technology and innovations

Agriculture is evolving, and YouTube influencers are at the forefront of this transformation. They discuss the latest technologies, such as precision farming tools and automation systems. Influencers like Conor Crickmore showcase how these innovations can revolutionize your farming practices.

Their content keeps you informed about industry trends and helps you stay competitive. By following these influencers, you’ll discover tools and strategies that can save time and increase efficiency.

Influencers promoting organic and regenerative farming

Organic and regenerative farming are gaining traction, and YouTube influencers are leading the charge. They share insights into building healthy soil, reducing chemical use, and creating self-sustaining ecosystems. Influencers like Kaleb Cooper focus on these methods, offering practical advice and real-world examples.

Their videos inspire you to adopt practices that benefit both your farm and the environment. They prove that sustainable farming can be profitable and rewarding.

Top TikTok Farming Influencers

Influencers creating short, engaging farming content

TikTok’s fast-paced environment is ideal for quick, engaging farming content. Influencers like Shay Myers, also known as Shay The Farm Kid, create short videos that capture the essence of farm life. From planting seeds to harvesting crops, their content is both entertaining and educational.

These influencers make farming relatable and fun. Their videos are perfect for learning on the go and staying inspired.

Influencers raising awareness about agriculture challenges

Farming comes with its share of challenges, and TikTok influencers are using their platforms to shed light on these issues. They address topics like climate change, labor shortages, and market fluctuations. Influencers like Huey Boelen share their personal experiences, offering a raw and honest look at the realities of farming.

By following these influencers, you’ll gain a deeper understanding of the industry’s struggles and the resilience of those who work in it.

Influencers sharing humorous and relatable farming moments

Farming isn’t all hard work; it’s also full of humor and unexpected moments. TikTok influencers excel at capturing these lighter aspects of farm life. From funny animal antics to relatable farming mishaps, their videos bring a smile to your face.

These influencers remind you to find joy in the everyday moments. Their content builds a sense of community and shows that you’re not alone in your farming journey.

Twitter Influencers

Influencers providing real-time updates on agriculture news

Twitter thrives on immediacy, making it the perfect platform for staying updated on agriculture news. Influencers here share breaking stories, weather updates, and market trends as they happen. By following these accounts, you can stay informed about critical developments that impact the farming industry.

For example, many influencers use hashtags like #AgTwitter to connect with their audience and provide timely updates. They often share insights on crop prices, policy changes, and even global agricultural events. This real-time information helps you make informed decisions for your farm or business.

"Following the right people on Twitter is a great way to stay ahead of the game in dairy farming. Not only can you gain access to new insights, tips, and techniques, but it's also full of fresh concepts and innovative ideas."

These influencers act as your eyes and ears in the agriculture world, ensuring you never miss a beat.

Influencers advocating for policy changes in agriculture

Agriculture policies shape the future of farming, and Twitter influencers are using their voices to advocate for meaningful change. They highlight issues like subsidies, environmental regulations, and labor laws, giving you a platform to join the conversation.

Many of these influencers engage directly with policymakers, sharing their experiences and concerns. They use threads and tweets to break down complex policies into digestible information. This makes it easier for you to understand how these changes could affect your livelihood.

By following these advocates, you can amplify your voice and contribute to the larger dialogue. Their efforts not only raise awareness but also push for reforms that benefit the entire farming community.

Influencers connecting farmers and industry professionals

Twitter is more than just a news source; it’s a networking hub. Influencers here excel at connecting farmers with industry professionals, creating a space for collaboration and growth. They host discussions, share resources, and even organize virtual meetups.

"Critically, Twitter has a number of major farming influencers on the platform and these have large, engaged audiences of farmers. If you can engage with these influencers either by joining their discussions or encouraging them to share your content, it can be a really effective way to quickly get in front of a qualified audience and build up your own following."

These influencers often use hashtags like #FarmLife and #AgChat to foster community engagement. By participating in these conversations, you can exchange ideas, learn from others, and even discover new opportunities in the agriculture sector.

Whether you’re looking for advice, partnerships, or simply a sense of belonging, these influencers help bridge the gap between farmers and the broader industry.

Influencers by Niche

Sustainable Farming Advocates

Influencers promoting eco-friendly farming techniques

Sustainable farming is more than a trend; it’s a necessity. Influencers in this niche focus on eco-friendly techniques that help you farm smarter while protecting the environment. They share methods like crop rotation, composting, and water conservation. For example, Conor Crickmore, a pioneer in organic no-till farming, demonstrates how to grow crops without disturbing the soil. His approach reduces erosion and improves soil health.

These influencers inspire you to adopt practices that benefit both your farm and the planet. Their content often includes step-by-step guides, making it easy for you to implement these techniques. By following them, you’ll learn how to create a sustainable farming system that thrives for generations.

Influencers sharing tips on reducing carbon footprints in agriculture

Reducing your farm’s carbon footprint doesn’t have to be overwhelming. Influencers in this space break it down into actionable steps. They share tips on using renewable energy, minimizing chemical inputs, and optimizing resource use. Erin Benzakein, known for her sustainable flower farming, offers practical advice on reducing emissions while maintaining productivity.

These influencers show you how small changes can make a big impact. Their content highlights real-world examples, proving that sustainable farming is achievable. By following their lead, you can contribute to a healthier planet while running a successful farm.

Livestock and Animal Care Experts

Influencers specializing in cattle, poultry, and other livestock

Raising livestock requires expertise, and these influencers are here to guide you. They specialize in caring for cattle, poultry, and other animals, sharing their knowledge through engaging content. Influencers like Shay Myers, also known as Shay The Farm Kid, provide insights into efficient feeding, housing, and breeding practices.

Their content helps you improve animal welfare and farm productivity. They often share behind-the-scenes looks at their operations, giving you practical tips you can apply to your own farm. Whether you’re a seasoned rancher or just starting out, these influencers offer valuable advice tailored to your needs.

Influencers offering advice on animal health and welfare

Healthy animals are the backbone of any successful farm. Influencers in this niche focus on promoting animal health and welfare. They share tips on disease prevention, proper nutrition, and humane handling practices. For instance, Matt Mathews, a well-known advocate for livestock care, provides detailed advice on keeping animals healthy and stress-free.

These influencers emphasize the importance of ethical farming. Their content educates you on best practices, ensuring your animals thrive. By following them, you’ll gain the knowledge needed to maintain a happy and healthy herd.

Crop Farming Specialists

Influencers focusing on specific crops like wheat, corn, or rice

Every crop has its unique challenges, and these influencers are experts in tackling them. They focus on specific crops like wheat, corn, or rice, sharing their experiences and strategies. Influencers such as Laura Farms dive deep into topics like pest management, irrigation, and harvesting techniques.

Their content provides you with targeted advice for maximizing yields. They often share success stories and lessons learned, helping you avoid common pitfalls. By following these specialists, you’ll gain the confidence to optimize your crop production.

Influencers sharing insights on crop rotation and soil health

Soil health is the foundation of successful farming. Influencers in this niche teach you how to maintain and improve it through crop rotation and other practices. They share insights on balancing nutrients, preventing erosion, and boosting soil fertility. Kaleb Cooper, a strong advocate for regenerative farming, offers practical tips on creating a self-sustaining ecosystem.

These influencers make soil management approachable and effective. Their content equips you with the tools to build a resilient farm. By adopting their methods, you’ll ensure long-term productivity and sustainability for your land.

Agri-Tech Innovators

Influencers showcasing the latest farming technologies

Farming has entered a new era, and technology is leading the way. Influencers in this space introduce you to cutting-edge tools and techniques that revolutionize agriculture. They highlight innovations like drone technology for crop monitoring, automated irrigation systems, and AI-powered machinery. For instance, Huey Boelen shares his experiences with indoor farming, where he grows lettuce faster while using less water. His content demonstrates how modern innovations in farming technology can boost efficiency and sustainability.

These influencers don’t just showcase tools; they explain how to use them effectively. Their videos and posts simplify complex technologies, making them accessible to farmers of all scales. By following them, you’ll stay ahead of the curve and discover practical ways to integrate these advancements into your own operations.

Influencers discussing precision agriculture and automation

Precision agriculture is transforming how farms operate. Influencers in this niche focus on tools and strategies that optimize every aspect of farming. They discuss GPS-guided tractors, soil sensors, and data-driven decision-making. Influencers like Conor Crickmore delve into automation, showing how it reduces labor while increasing productivity. His content highlights the benefits of precision farming, from minimizing waste to improving yields.

These influencers break down the barriers to adopting new methods. They share real-world examples and success stories, proving that automation isn’t just for large-scale farms. By following their advice, you can implement precision techniques that save time, cut costs, and enhance your farm’s performance.

Rural Lifestyle Enthusiasts

Influencers documenting life in rural areas

Rural life offers a unique charm that many find inspiring. Influencers in this category capture the essence of living off the land. They share daily routines, from tending to animals to preparing meals with homegrown ingredients. Hannah Neeleman, known for her account ballerinafarm, gives you an authentic glimpse into her family’s farm life. Her posts celebrate the beauty of simplicity and the rewards of hard work.

These influencers connect you to the heart of rural living. Their content reminds you of the value of community, tradition, and self-sufficiency. By following them, you’ll gain a deeper appreciation for the lifestyle and perhaps even feel inspired to embrace it yourself.

Influencers sharing DIY projects and homesteading tips

Homesteading has become a popular movement, and influencers are here to guide you through it. They share DIY projects like building chicken coops, creating compost bins, and crafting homemade goods. Their tips make self-sufficient living approachable and fun. Influencers like Shay Myers combine humor and practicality, showing you how to tackle projects with confidence.

These creators empower you to take control of your resources. Their step-by-step tutorials and creative ideas help you turn your farm or home into a thriving, sustainable space. Whether you’re a seasoned homesteader or just starting out, their content offers endless inspiration.

Influencers by Region

North America

Influencers from the United States

The United States is home to some of the most influential voices in agriculture. These influencers share their expertise on everything from large-scale farming to niche practices like organic and regenerative agriculture. For example, Laura Farms provides valuable insights into crop management and sustainable practices. Her content resonates with farmers looking to improve efficiency while staying eco-friendly.

Another standout is Shay Myers, also known as Shay The Farm Kid. His TikTok videos highlight the realities of farming, from planting to harvesting. He combines humor with education, making his content both engaging and informative. By following these influencers, you’ll gain practical tips and a deeper understanding of modern farming in the U.S.

Influencers from Canada

Canada’s agriculture influencers bring a unique perspective shaped by the country’s diverse climate and farming practices. They focus on topics like cold-weather farming, livestock care, and innovative technologies. Influencers like Matt Mathews share advice on animal welfare and efficient farming techniques. His expertise helps farmers optimize their operations while prioritizing ethical practices.

Canadian influencers often emphasize sustainability. They showcase methods to reduce environmental impact while maintaining productivity. Their content inspires you to adopt practices that align with both profitability and environmental stewardship.

Europe

Influencers from the United Kingdom

The UK boasts a vibrant community of agriculture influencers who excel at blending tradition with innovation. Influencers like Hannah Neeleman, known for her account ballerinafarm, capture the charm of rural life. Her posts celebrate family farming and the beauty of self-sufficiency, offering inspiration to those drawn to a simpler lifestyle.

In addition, influencers in the UK often discuss policy changes and their impact on farming. They use platforms like Twitter to advocate for farmers’ rights and share updates on agricultural news. By following them, you’ll stay informed about industry trends and gain insights into navigating challenges unique to the UK.

Influencers from other European countries

Across Europe, agriculture influencers highlight the diversity of farming practices. In Germany, Klaas Meier, awarded as the Best Agri Instagrammer in 2024, shares authentic and engaging farming videos. His content showcases innovative techniques and the daily realities of farm life, making it relatable and educational.

French and Dutch influencers often focus on sustainable farming and agri-tech innovations. They share practical advice on reducing carbon footprints and adopting precision agriculture. Their content bridges the gap between traditional methods and modern technology, helping you stay ahead in an evolving industry.

Asia

Influencers from India

India’s agriculture influencers bring a wealth of knowledge rooted in centuries-old practices and modern advancements. They focus on topics like organic farming, water conservation, and crop diversification. Influencers like Conor Crickmore, though globally recognized, have inspired many Indian farmers to explore no-till farming and sustainable techniques.

Indian influencers also address challenges like climate change and market access. They share solutions tailored to small-scale farmers, making their content highly practical. By following them, you’ll learn strategies to overcome obstacles and thrive in a competitive market.

Influencers from Southeast Asia

Southeast Asia’s agriculture influencers highlight the region’s rich biodiversity and unique farming practices. They share insights on cultivating tropical crops, managing pests, and optimizing yields in humid climates. Influencers often use platforms like YouTube to provide detailed tutorials and farm tours, giving you a closer look at their methods.

These influencers also emphasize community-driven farming. They showcase cooperative models and share tips on building resilient agricultural systems. Their content inspires you to embrace collaboration and innovation, ensuring long-term success in farming.

Africa

Influencers promoting sustainable farming in Africa

Africa’s farming influencers are leading the way in promoting sustainable practices tailored to the continent’s unique challenges. These creators share innovative techniques that help you maximize productivity while preserving the environment. They focus on methods like agroforestry, water conservation, and organic farming. For example, many influencers highlight how integrating trees into farmland improves soil health and boosts crop yields.

Social media platforms like Instagram and TikTok have become powerful tools for these influencers. They use videos and posts to demonstrate practical solutions, such as using natural fertilizers or adopting drip irrigation systems. Their content inspires you to embrace eco-friendly practices that align with Africa’s diverse agricultural landscapes. By following them, you’ll gain actionable tips to make your farm more sustainable and resilient.

Influencers addressing food security challenges

Food security remains a pressing issue in many parts of Africa, and influencers are stepping up to address it. They share strategies to combat challenges like climate change, limited resources, and market access. These influencers often focus on empowering small-scale farmers by teaching techniques to increase yields and reduce post-harvest losses.

Many of them also use their platforms to advocate for community-driven solutions. They highlight success stories of cooperatives and local initiatives that improve food availability. For instance, some influencers showcase how smallholder farmers can pool resources to access better tools and markets. Their content not only educates but also motivates you to take part in creating a more secure food system for your community.

Australia and New Zealand

Influencers focusing on large-scale farming

Australia and New Zealand are known for their vast farmlands and large-scale agricultural operations. Influencers in this region provide a behind-the-scenes look at managing expansive farms. They share insights on everything from operating heavy machinery to optimizing large-scale irrigation systems. For example, Peter, an Australian farmer with over 763,000 followers, keeps his audience engaged with daily updates on crops, seeding, and machinery.

These influencers make large-scale farming approachable by breaking down complex processes into simple steps. Their content helps you understand how to manage resources efficiently and adopt technologies that improve productivity. Whether you’re running a large farm or dreaming of scaling up, their advice offers valuable guidance.

Influencers sharing insights on unique regional practices

The agricultural practices in Australia and New Zealand reflect the region’s distinct climate and geography. Influencers here share tips on tackling challenges like drought, soil salinity, and pest control. They also highlight innovative methods, such as rotational grazing and regenerative farming, which are particularly effective in these environments.

Through their posts and videos, these influencers celebrate the uniqueness of farming in this part of the world. They often share stories of resilience and creativity, showing you how to adapt to changing conditions. By following them, you’ll gain a deeper appreciation for the region’s agricultural heritage and learn strategies to overcome challenges in your own farming journey.

How to Discover and Engage with Agriculture Influencers

Tips for Finding Influencers

Using hashtags like #AgTwitter, #FarmLife, and #SustainableFarming

Hashtags are your gateway to discovering agriculture influencers. Platforms like Instagram, Twitter, and TikTok thrive on hashtags, making it easier for you to find content tailored to your interests. Searching for hashtags such as #AgTwitter, #FarmLife, or #SustainableFarming can lead you to influencers who share valuable insights about farming practices, rural living, and innovative techniques.

For example, #AgTwitter is a vibrant community where farmers and agriculture enthusiasts share real-time updates, tips, and discussions. By exploring these hashtags, you’ll uncover a wealth of knowledge and connect with individuals who align with your farming goals.

Exploring agriculture-focused communities and forums

Online communities and forums dedicated to agriculture are treasure troves of information. Platforms like Reddit, Facebook Groups, and specialized forums host discussions on everything from crop management to livestock care. These spaces often feature active participation from influencers who share their expertise and experiences.

Joining these communities allows you to ask questions, exchange ideas, and discover influencers who resonate with your interests. Many influencers use these platforms to engage directly with their audience, making it a great way to build connections and stay informed.

Engaging with Influencers

Commenting on and sharing their content

Engagement is key to building meaningful connections with agriculture influencers. Commenting on their posts, videos, or tweets shows your appreciation for their work and opens the door for interaction. Share their content with your network to amplify their message and contribute to the conversation.

For instance, if an influencer shares a tip about improving soil health, leave a comment about how you plan to implement it. Sharing their content not only supports them but also helps you establish yourself as an active member of the agriculture community.

Participating in live Q&A sessions or webinars

Many influencers host live Q&A sessions or webinars to connect with their audience. These events are golden opportunities for you to ask questions, gain insights, and learn directly from experts. Whether it’s a session on sustainable farming or a webinar about agri-tech innovations, participating actively can deepen your understanding and strengthen your relationship with the influencer.

Keep an eye on their social media announcements to stay updated on upcoming events. Your participation not only benefits you but also encourages influencers to continue sharing their knowledge.

Tools for Staying Updated

Using social media platforms’ notification features

Social media platforms offer notification features that help you stay updated on your favorite influencers. By turning on notifications for their accounts, you’ll never miss a post, video, or live session. This ensures you remain in the loop with their latest tips, updates, and insights.

For example, enabling notifications on Instagram or Twitter allows you to engage with their content as soon as it’s published. Staying updated helps you absorb fresh ideas and stay inspired in your farming journey.

Subscribing to newsletters or blogs by influencers

Many agriculture influencers run newsletters or blogs where they share in-depth content, exclusive tips, and personal experiences. Subscribing to these resources gives you access to valuable information delivered straight to your inbox.

For instance, some influencers provide step-by-step guides on topics like crop rotation or animal care through their blogs. By subscribing, you’ll receive curated content that enhances your knowledge and keeps you informed about industry trends.

Following agriculture influencers opens doors to valuable insights and fresh ideas. These creators inspire you to adopt sustainable practices, explore innovative technologies, and embrace the beauty of rural living. They connect you with a community that shares your passion for farming, helping you learn, grow, and thrive. By exploring the profiles shared in this blog, you’ll find practical advice, relatable stories, and a network of like-minded individuals shaping the future of agriculture. Dive in, engage, and let these influencers guide you on your farming journey.

FAQ

Are there social media influencers in agriculture?

Absolutely! Agriculture influencers are thriving across platforms like Instagram, TikTok, YouTube, and Twitter. A recent survey of 3,000 farmers from the UK, France, Germany, and the US revealed that many farmers actively use social media to access agricultural content. These influencers share valuable insights, practical tips, and personal stories that resonate with the farming community. They’ve become trusted voices, shaping modern farming practices and connecting people across the globe.

Why are agriculture influencers important?

Agriculture influencers play a crucial role in bridging the gap between traditional farming and modern innovation. They inspire, educate, and connect farmers, agribusinesses, and enthusiasts. Their content promotes sustainable practices, highlights industry challenges, and showcases new technologies. By following them, you gain access to a wealth of knowledge and a supportive community that shares your passion for farming.

How do I choose the right influencer for my brand?

When selecting an influencer, look for someone who aligns with your values and target audience. Choose individuals who already use your product or service, as they can speak authentically from personal experience. Engagement matters more than follower count—an influencer with a smaller but highly engaged audience can often deliver better results. Focus on authenticity, trustworthiness, and their ability to convey your message effectively.

What are the benefits of connecting with agriculture influencers?

Connecting with agriculture influencers opens doors to valuable partnerships. These influencers can help you reach other farmers, agribusinesses, and key players in the industry. They foster relationships that lead to collaborations, increased visibility, and stronger networks. By engaging with them, you not only amplify your message but also build credibility within the agriculture community.

What makes influencer partnerships successful in agriculture?

Successful partnerships in agriculture require a tailored approach. Unlike other industries, farming decisions often involve long-term considerations and in-person interactions. Influencers in this space focus on building trust, raising awareness, and fostering brand familiarity over time. Platforms like Instagram and TikTok are particularly effective for visually-driven and fast-paced content, making them ideal for engaging audiences in agriculture.

Pro Tip: Collaborate with influencers who understand the unique buying journey in agriculture. Their authenticity and expertise can significantly enhance your brand’s reputation.

How do agriculture influencers use social media differently?

Agriculture influencers use social media to share visually engaging content, practical advice, and relatable stories. Instagram reels showcase farm practices and rural lifestyles, while TikTok delivers quick, impactful messages to younger audiences. On YouTube, influencers provide detailed tutorials and farm tours. Twitter serves as a hub for real-time updates, policy discussions, and networking opportunities. Each platform offers unique ways to connect with the farming community.

What should I know about influencer trends in agriculture?

At events like Commodity Classic 2020, influencers have become a noticeable presence, even in exhibitor booths. This trend highlights the growing importance of social media in agriculture. Influencers are no longer just content creators—they’re key players in marketing strategies. Their ability to engage niche audiences makes them invaluable for brands looking to connect with farmers and agribusinesses.

Can agriculture influencers help with sustainability?

Yes, many agriculture influencers are passionate advocates for sustainability. They share eco-friendly farming techniques, tips for reducing carbon footprints, and methods for improving soil health. By following these influencers, you can learn how to adopt practices that benefit both your farm and the environment. Their content often includes step-by-step guides, making sustainable farming more accessible.

How can I engage with agriculture influencers?

Engaging with influencers is simple and rewarding. Start by commenting on their posts and sharing their content. Participate in live Q&A sessions or webinars to ask questions and gain insights directly from them. Use social media notifications to stay updated on their latest content. Subscribing to their newsletters or blogs can also provide exclusive tips and in-depth knowledge.

What’s the best way to discover agriculture influencers?

Use hashtags like #AgTwitter, #FarmLife, and #SustainableFarming to find influencers who align with your interests. Explore agriculture-focused communities on platforms like Reddit or Facebook Groups. These spaces often feature active discussions and recommendations. By diving into these networks, you’ll uncover influencers who can inspire and guide you on your farming journey.