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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on May 2026 data.

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Instagram
Instagram
@instagram
United States
700.9M Followers
41.4M Avg.Views
0% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
673.2M Followers
127.1M Avg.Views
0.9% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
512.5M Followers
64.1M Avg.Views
0.9% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
414.5M Followers
29.2M Avg.Views
0.5% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
390.3M Followers
34.9M Avg.Views
0.4% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
390.2M Followers
9.3M Avg.Views
0.2% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
371.4M Followers
11.5M Avg.Views
0.4% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
352.7M Followers
10M Avg.Views
0.2% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
307.3M Followers
13M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
298.7M Followers
5.6M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
297.4M Followers
45.7M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
294M Followers
19.1M Avg.Views
0.9% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
284.2M Followers
22.2M Avg.Views
0.6% Engagement Rate
1.1M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
280.1M Followers
74.9M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
276.4M Followers
61.7M Avg.Views
3.5% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
274.8M Followers
2.3M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
245.7M Followers
6.1M Avg.Views
0.2% Engagement Rate
991.6K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
235.2M Followers
19.4M Avg.Views
0.9% Engagement Rate
949K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
214.9M Followers
7.9M Avg.Views
0.1% Engagement Rate
867.2K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
210.9M Followers
20.8M Avg.Views
0.7% Engagement Rate
851.3K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
200.6M Followers
2.7M Avg.Views
0.1% Engagement Rate
809.7K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
182M Followers
6.7M Avg.Views
0.1% Engagement Rate
734.6K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
177.2M Followers
49.3M Avg.Views
2.6% Engagement Rate
715.3K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.3M Followers
4M Avg.Views
0.1% Engagement Rate
711.4K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
164.1M Followers
13.4M Avg.Views
0.6% Engagement Rate
662.1K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
156.9M Followers
5.6M Avg.Views
0.2% Engagement Rate
633.4K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
152M Followers
6.8M Avg.Views
0.2% Engagement Rate
613.3K - 997.3KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
148.8M Followers
18.7M Avg.Views
1.2% Engagement Rate
600.5K - 976.3KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
147.7M Followers
9.1M Avg.Views
0.3% Engagement Rate
596.1K - 969.3KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
143.6M Followers
6.8M Avg.Views
0.4% Engagement Rate
579.3K - 942KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
141.9M Followers
14.8M Avg.Views
0.9% Engagement Rate
572.7K - 931.1KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
133.7M Followers
2.8M Avg.Views
0.1% Engagement Rate
539.7K - 877.6KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
131.5M Followers
81.4M Avg.Views
2.5% Engagement Rate
530.6K - 862.8KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
125.8M Followers
28.6M Avg.Views
2.9% Engagement Rate
507.8K - 825.6KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121.3M Followers
2.2M Avg.Views
0.1% Engagement Rate
489.7K - 796.2KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
107.2M Followers
26.8M Avg.Views
3.1% Engagement Rate
432.5K - 703.2KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
105.9M Followers
3.4M Avg.Views
0.3% Engagement Rate
427.2K - 694.7KUSD Est. Pricing
NASA
NASA
@nasa
United States
105.5M Followers
13.4M Avg.Views
0.6% Engagement Rate
425.8K - 692.3KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
105.2M Followers
7.2M Avg.Views
0.5% Engagement Rate
424.4K - 690.1KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
101.8M Followers
22.4M Avg.Views
1.3% Engagement Rate
411K - 668.3KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
96M Followers
10.2M Avg.Views
0.6% Engagement Rate
387.2K - 629.6KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
94.6M Followers
26.2M Avg.Views
2.2% Engagement Rate
382K - 621.1KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
94.6M Followers
9.3M Avg.Views
0.7% Engagement Rate
381.7K - 620.6KUSD Est. Pricing
NBA
NBA
@nba
United States
90M Followers
751K Avg.Views
0% Engagement Rate
363.1K - 590.4KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.9M Followers
160.1M Avg.Views
3.9% Engagement Rate
362.9K - 590.1KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.6M Followers
918.6K Avg.Views
0% Engagement Rate
357.5K - 581.3KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.6M Followers
4.6M Avg.Views
1.4% Engagement Rate
357.5K - 581.3KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.3M Followers
2.7M Avg.Views
0.3% Engagement Rate
356.5K - 579.7KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
87M Followers
14.7M Avg.Views
1.1% Engagement Rate
351.2K - 571KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
86.7M Followers
26.5M Avg.Views
1.2% Engagement Rate
349.8K - 568.7KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.4M Followers
14.2M Avg.Views
3.2% Engagement Rate
340.7K - 553.9KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.7M Followers
119.4M Avg.Views
3.6% Engagement Rate
325.7K - 529.6KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
80.6M Followers
26.5M Avg.Views
4.1% Engagement Rate
325.4K - 529KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.3M Followers
80.4M Avg.Views
1.7% Engagement Rate
324.2K - 527.2KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
80.3M Followers
3.2M Avg.Views
0.2% Engagement Rate
324.1K - 527KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
79.9M Followers
30.4M Avg.Views
2.4% Engagement Rate
322.6K - 524.6KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
79.5M Followers
1.3M Avg.Views
0.1% Engagement Rate
320.8K - 521.7KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
78.8M Followers
4.9M Avg.Views
0.4% Engagement Rate
318.1K - 517.3KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78.1M Followers
10.7M Avg.Views
0.4% Engagement Rate
315.3K - 512.7KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
77.8M Followers
35.8M Avg.Views
1.7% Engagement Rate
314.2K - 510.8KUSD Est. Pricing
433
433
@433
Spain
77.6M Followers
5.1M Avg.Views
0.7% Engagement Rate
313.2K - 509.3KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
77.5M Followers
11.1M Avg.Views
1.3% Engagement Rate
312.9K - 508.8KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
77M Followers
1.4M Avg.Views
0.1% Engagement Rate
310.8K - 505.4KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
75.7M Followers
4.6M Avg.Views
1.4% Engagement Rate
305.3K - 496.4KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.2M Followers
9.5M Avg.Views
0.7% Engagement Rate
303.4K - 493.4KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.8M Followers
22M Avg.Views
2.9% Engagement Rate
293.7K - 477.6KUSD Est. Pricing
V
V
@thv
Korea, Republic of
72.7M Followers
42.1M Avg.Views
11.7% Engagement Rate
293.3K - 477KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
72.3M Followers
4.3M Avg.Views
1.2% Engagement Rate
291.9K - 474.6KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
72.2M Followers
17.8M Avg.Views
1.8% Engagement Rate
291.6K - 474.1KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
72M Followers
56.3M Avg.Views
4.1% Engagement Rate
290.6K - 472.6KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.4M Followers
24.1M Avg.Views
2.7% Engagement Rate
288.1K - 468.5KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.3M Followers
4.3M Avg.Views
0.2% Engagement Rate
287.7K - 467.7KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.4M Followers
7.5M Avg.Views
1.1% Engagement Rate
284.2K - 462.1KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.2M Followers
4.1M Avg.Views
0.3% Engagement Rate
283.1K - 460.4KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.4M Followers
5.7M Avg.Views
0.2% Engagement Rate
280.2K - 455.7KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
68.7M Followers
36M Avg.Views
4.1% Engagement Rate
277.2K - 450.7KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.5M Followers
8.3M Avg.Views
0.2% Engagement Rate
276.6K - 449.8KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.7M Followers
6.6M Avg.Views
0.6% Engagement Rate
273.1K - 444KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
66.6M Followers
2.2M Avg.Views
0.2% Engagement Rate
268.9K - 437.2KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66.3M Followers
31.3M Avg.Views
1.3% Engagement Rate
267.6K - 435KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
66M Followers
1M Avg.Views
0.1% Engagement Rate
266.4K - 433.2KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
64.8M Followers
7.1M Avg.Views
1% Engagement Rate
261.6K - 425.3KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
64.5M Followers
3.5M Avg.Views
0.6% Engagement Rate
260.4K - 423.4KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.5M Followers
16.3M Avg.Views
1.1% Engagement Rate
260.1K - 422.9KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
64M Followers
5.9M Avg.Views
0.5% Engagement Rate
258.3K - 420KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.3M Followers
2.9M Avg.Views
0.9% Engagement Rate
255.3K - 415.1KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
62.8M Followers
18.2M Avg.Views
2.5% Engagement Rate
253.3K - 411.8KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
62.7M Followers
10M Avg.Views
0.5% Engagement Rate
253.2K - 411.7KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
62.4M Followers
13.2M Avg.Views
2.4% Engagement Rate
251.7K - 409.3KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.4M Followers
1.3M Avg.Views
0% Engagement Rate
251.7K - 409.2KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.6M Followers
7.1M Avg.Views
0.8% Engagement Rate
248.6K - 404.1KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
60.6M Followers
3.7M Avg.Views
0.6% Engagement Rate
244.6K - 397.7KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60.1M Followers
2.5M Avg.Views
0.3% Engagement Rate
242.6K - 394.5KUSD Est. Pricing
flame
flame
@travisscott
United States
60.1M Followers
15.6M Avg.Views
3.9% Engagement Rate
242.5K - 394.4KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
60M Followers
1.1M Avg.Views
0.1% Engagement Rate
242.3K - 394KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
60M Followers
54.2M Avg.Views
5.2% Engagement Rate
242.3K - 394KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.9M Followers
1.2M Avg.Views
0.1% Engagement Rate
241.8K - 393.1KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.4M Avg.Views
1.2% Engagement Rate
240K - 390.2KUSD Est. Pricing

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