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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on July 2026 data.

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Instagram
Instagram
@instagram
United States
685.9M Followers
57.3M Avg.Views
0.1% Engagement Rate
2.8M - 4.5MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
669.9M Followers
80.3M Avg.Views
1.2% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
511.1M Followers
89.6M Avg.Views
1% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
405.2M Followers
29.2M Avg.Views
0.6% Engagement Rate
1.6M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
382.3M Followers
18.4M Avg.Views
0.4% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
382.3M Followers
3.6M Avg.Views
0% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
363.5M Followers
10.7M Avg.Views
0.3% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
344.8M Followers
13.4M Avg.Views
0.2% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
300.2M Followers
13.4M Avg.Views
0.5% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
292.6M Followers
6.6M Avg.Views
0.1% Engagement Rate
1.2M - 1.9MUSD Est. Pricing

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Nike
Nike
@nike
United States
291.9M Followers
20M Avg.Views
0.3% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
287.1M Followers
14.6M Avg.Views
0.6% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
278.5M Followers
32M Avg.Views
0.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
273.5M Followers
74.1M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
273.5M Followers
105.4M Avg.Views
2.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
269.2M Followers
3.2M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
240.7M Followers
5.1M Avg.Views
0.1% Engagement Rate
971.2K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
237.6M Followers
28.5M Avg.Views
1.5% Engagement Rate
958.9K - 1.6MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
210.1M Followers
8.2M Avg.Views
0.2% Engagement Rate
847.7K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
205.9M Followers
24M Avg.Views
0.8% Engagement Rate
830.8K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
196M Followers
6.4M Avg.Views
0.1% Engagement Rate
791K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
179M Followers
12.3M Avg.Views
0.3% Engagement Rate
722.3K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
175.2M Followers
49.8M Avg.Views
2.6% Engagement Rate
707.1K - 1.1MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
172.4M Followers
4.5M Avg.Views
0.1% Engagement Rate
695.5K - 1.1MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
161.4M Followers
7.7M Avg.Views
0.5% Engagement Rate
651.3K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
154M Followers
6.1M Avg.Views
0.5% Engagement Rate
621.5K - 1MUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
145.8M Followers
13.8M Avg.Views
0.7% Engagement Rate
588.3K - 956.6KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
145.7M Followers
15.6M Avg.Views
1% Engagement Rate
587.8K - 955.7KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
140.4M Followers
5.2M Avg.Views
0.4% Engagement Rate
566.5K - 921.1KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
139.8M Followers
33.7M Avg.Views
1.3% Engagement Rate
564.2K - 917.4KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
131.8M Followers
52.3M Avg.Views
2% Engagement Rate
531.8K - 864.7KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
130.3M Followers
2.6M Avg.Views
0% Engagement Rate
525.7K - 854.7KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
124.7M Followers
26.9M Avg.Views
3.3% Engagement Rate
503.2K - 818.3KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
119.5M Followers
5.6M Avg.Views
0.2% Engagement Rate
482.2K - 784KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
105.9M Followers
30.8M Avg.Views
3.3% Engagement Rate
427.5K - 695.1KUSD Est. Pricing
NASA
NASA
@nasa
United States
104.4M Followers
7.5M Avg.Views
0.3% Engagement Rate
421.3K - 685KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
104M Followers
3.4M Avg.Views
0.3% Engagement Rate
419.6K - 682.3KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
103.3M Followers
11M Avg.Views
0.4% Engagement Rate
416.8K - 677.8KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
101.9M Followers
20M Avg.Views
0.8% Engagement Rate
411.3K - 668.7KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
98.9M Followers
64.3M Avg.Views
2.6% Engagement Rate
399.2K - 649.1KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
93.3M Followers
56.3M Avg.Views
2.2% Engagement Rate
376.4K - 612KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
92.9M Followers
5.2M Avg.Views
0.7% Engagement Rate
374.9K - 609.6KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.1M Followers
160.1M Avg.Views
3.8% Engagement Rate
359.5K - 584.5KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.5M Followers
11.7M Avg.Views
2.6% Engagement Rate
356.9K - 580.4KUSD Est. Pricing
NBA
NBA
@nba
United States
88.4M Followers
1.3M Avg.Views
0.1% Engagement Rate
356.9K - 580.3KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
87.5M Followers
28.2M Avg.Views
1.1% Engagement Rate
353.3K - 574.4KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
87.2M Followers
9.1M Avg.Views
0.5% Engagement Rate
352K - 572.3KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
87.2M Followers
2.2M Avg.Views
0% Engagement Rate
351.8K - 572KUSD Est. Pricing
αlia bhatt 💛
αlia bhatt 💛
@aliaabhatt
India
85.6M Followers
40M Avg.Views
1.2% Engagement Rate
345.3K - 561.4KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
83.3M Followers
18.6M Avg.Views
2.6% Engagement Rate
336.1K - 546.6KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
80.7M Followers
26.9M Avg.Views
3.7% Engagement Rate
325.8K - 529.7KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.1M Followers
16.7M Avg.Views
4.3% Engagement Rate
323.2K - 525.6KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.5M Followers
3.1M Avg.Views
0.1% Engagement Rate
321K - 521.9KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
79.4M Followers
1.9M Avg.Views
0.3% Engagement Rate
320.4K - 521KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
79.1M Followers
37.2M Avg.Views
3% Engagement Rate
319.2K - 519KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
78.5M Followers
80.9M Avg.Views
1.7% Engagement Rate
316.8K - 515KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
78M Followers
48.2M Avg.Views
2.2% Engagement Rate
314.6K - 511.6KUSD Est. Pricing
433
433
@433
Spain
77.9M Followers
10.4M Avg.Views
0.8% Engagement Rate
314.4K - 511.2KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
77.5M Followers
12.1M Avg.Views
1.5% Engagement Rate
312.6K - 508.2KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
77M Followers
1.4M Avg.Views
0.1% Engagement Rate
310.6K - 505KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
76.5M Followers
6M Avg.Views
0.3% Engagement Rate
308.7K - 501.9KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
75.2M Followers
2.2M Avg.Views
0.1% Engagement Rate
303.5K - 493.5KUSD Est. Pricing
V
V
@thv
Korea, Republic of
74.5M Followers
39.3M Avg.Views
11.8% Engagement Rate
300.6K - 488.8KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
74.1M Followers
33.3M Avg.Views
2.3% Engagement Rate
299.2K - 486.5KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
74M Followers
16.8M Avg.Views
0.9% Engagement Rate
298.6K - 485.5KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
73.8M Followers
4.4M Avg.Views
1.4% Engagement Rate
297.9K - 484.4KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.1M Followers
21.7M Avg.Views
3.3% Engagement Rate
290.8K - 472.8KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
70.9M Followers
5.2M Avg.Views
1% Engagement Rate
286.2K - 465.3KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
70.7M Followers
11.2M Avg.Views
2% Engagement Rate
285.1K - 463.6KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
70.4M Followers
32.9M Avg.Views
2.8% Engagement Rate
283.9K - 461.6KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
69.1M Followers
4.3M Avg.Views
0.2% Engagement Rate
278.7K - 453.2KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
68.5M Followers
1.5M Avg.Views
0.2% Engagement Rate
276.5K - 449.5KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
68.4M Followers
10M Avg.Views
1.2% Engagement Rate
276.2K - 449.1KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
68.1M Followers
1.6M Avg.Views
0.1% Engagement Rate
274.7K - 446.7KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
67.9M Followers
45.7M Avg.Views
4.7% Engagement Rate
274K - 445.6KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
67.1M Followers
5.9M Avg.Views
0.6% Engagement Rate
270.8K - 440.4KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
66.6M Followers
3.3M Avg.Views
0.1% Engagement Rate
268.7K - 436.8KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
66.5M Followers
8M Avg.Views
1% Engagement Rate
268.3K - 436.3KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
65.8M Followers
2.7M Avg.Views
0.1% Engagement Rate
265.5K - 431.7KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
65.6M Followers
20.5M Avg.Views
1.5% Engagement Rate
264.7K - 430.4KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
64.2M Followers
36M Avg.Views
5.2% Engagement Rate
259.1K - 421.2KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
63.9M Followers
12.3M Avg.Views
1% Engagement Rate
257.9K - 419.4KUSD Est. Pricing
FIFA World Cup
FIFA World Cup
@fifaworldcup
Switzerland
63.8M Followers
761K Avg.Views
0.1% Engagement Rate
257.3K - 418.4KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
63.6M Followers
4.4M Avg.Views
0.6% Engagement Rate
256.7K - 417.5KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
63.5M Followers
1.4M Avg.Views
0.8% Engagement Rate
256.3K - 416.8KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
63.3M Followers
14.8M Avg.Views
0.9% Engagement Rate
255.3K - 415.1KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
61.9M Followers
4M Avg.Views
0.9% Engagement Rate
249.6K - 405.9KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
61.6M Followers
1.2M Avg.Views
0% Engagement Rate
248.7K - 404.4KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
61.6M Followers
13M Avg.Views
2.3% Engagement Rate
248.6K - 404.3KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.6M Followers
7.1M Avg.Views
0.8% Engagement Rate
248.6K - 404.1KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
61.3M Followers
12M Avg.Views
0.7% Engagement Rate
247.3K - 402.1KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.2M Followers
12.2M Avg.Views
2.3% Engagement Rate
247.1K - 401.7KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.4M Avg.Views
1.2% Engagement Rate
240K - 390.2KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
59.4M Followers
2.8M Avg.Views
0.9% Engagement Rate
239.6K - 389.5KUSD Est. Pricing
flame
flame
@travisscott
United States
59.3M Followers
18.1M Avg.Views
4.1% Engagement Rate
239.4K - 389.2KUSD Est. Pricing
JIMIN
JIMIN
@j.m
Korea, Republic of
59.1M Followers
52.9M Avg.Views
11.8% Engagement Rate
238.5K - 387.8KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
59M Followers
2.4M Avg.Views
0.2% Engagement Rate
238.3K - 387.4KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59M Followers
1.3M Avg.Views
0.1% Engagement Rate
238.1K - 387.2KUSD Est. Pricing

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