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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on April 2026 data.

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Instagram
Instagram
@instagram
United States
701M Followers
36.3M Avg.Views
0% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
672.8M Followers
57M Avg.Views
0.8% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
511.8M Followers
108.9M Avg.Views
0.7% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
414.9M Followers
28.6M Avg.Views
0.5% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
390.6M Followers
21.2M Avg.Views
0.4% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
390.5M Followers
9.4M Avg.Views
0.1% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
371.6M Followers
9.4M Avg.Views
0.3% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
353.1M Followers
12.1M Avg.Views
0.1% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
307.7M Followers
13.6M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
299M Followers
4.8M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
297.7M Followers
65.6M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
291.8M Followers
10.3M Avg.Views
0.3% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
284.5M Followers
24.4M Avg.Views
0.7% Engagement Rate
1.1M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
280.4M Followers
74.5M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
276.2M Followers
61.2M Avg.Views
3.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
275M Followers
2.6M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
246M Followers
6.6M Avg.Views
0.2% Engagement Rate
992.6K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
234.8M Followers
20.5M Avg.Views
0.9% Engagement Rate
947.5K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
215.2M Followers
6.5M Avg.Views
0.1% Engagement Rate
868.5K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
211.1M Followers
22.1M Avg.Views
0.7% Engagement Rate
852K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
200.9M Followers
2.7M Avg.Views
0.1% Engagement Rate
810.9K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
181.1M Followers
6.4M Avg.Views
0.1% Engagement Rate
730.8K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
176.7M Followers
46.7M Avg.Views
2.6% Engagement Rate
713.1K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.3M Followers
10.6M Avg.Views
0.2% Engagement Rate
711.5K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
164.2M Followers
20.5M Avg.Views
0.9% Engagement Rate
662.6K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
157.1M Followers
5.8M Avg.Views
0.2% Engagement Rate
634.1K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
152.1M Followers
5.6M Avg.Views
0.2% Engagement Rate
613.9K - 998.1KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
148.9M Followers
19.9M Avg.Views
1.2% Engagement Rate
601K - 977.2KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
147.4M Followers
9M Avg.Views
0.4% Engagement Rate
594.8K - 967.2KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
143.6M Followers
3.9M Avg.Views
0.3% Engagement Rate
579.5K - 942.2KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
141.8M Followers
14.2M Avg.Views
0.7% Engagement Rate
572.1K - 930.2KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
133.9M Followers
2.7M Avg.Views
0.1% Engagement Rate
540.5K - 878.9KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
131M Followers
9M Avg.Views
2.1% Engagement Rate
528.5K - 859.4KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
125.3M Followers
29.5M Avg.Views
2.8% Engagement Rate
505.7K - 822.2KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121.3M Followers
6.9M Avg.Views
0.2% Engagement Rate
489.6K - 796.1KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
107.2M Followers
22.2M Avg.Views
3.1% Engagement Rate
432.6K - 703.4KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
106.1M Followers
6.1M Avg.Views
0.4% Engagement Rate
428.1K - 696.1KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
105.3M Followers
6.5M Avg.Views
0.4% Engagement Rate
424.8K - 690.7KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
101.2M Followers
15.4M Avg.Views
0.9% Engagement Rate
408.4K - 664.1KUSD Est. Pricing
NASA
NASA
@nasa
United States
99.7M Followers
8M Avg.Views
0.2% Engagement Rate
402.2K - 654KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
96M Followers
11.1M Avg.Views
0.6% Engagement Rate
387.3K - 629.7KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
94.6M Followers
20.5M Avg.Views
2.1% Engagement Rate
381.9K - 620.9KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
94.5M Followers
8.5M Avg.Views
0.5% Engagement Rate
381.2K - 619.8KUSD Est. Pricing
NBA
NBA
@nba
United States
90.1M Followers
842.3K Avg.Views
0.1% Engagement Rate
363.4K - 590.9KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.9M Followers
74.2M Avg.Views
4.2% Engagement Rate
362.6K - 589.6KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.6M Followers
8.5M Avg.Views
1.3% Engagement Rate
357.6K - 581.5KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.5M Followers
678.8K Avg.Views
0% Engagement Rate
357.2K - 580.8KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.4M Followers
4.3M Avg.Views
0.4% Engagement Rate
356.7K - 580.1KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
86.8M Followers
12.1M Avg.Views
1.4% Engagement Rate
350.4K - 569.7KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
85.4M Followers
15.4M Avg.Views
1.1% Engagement Rate
344.7K - 560.4KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.5M Followers
12.9M Avg.Views
3.7% Engagement Rate
341.1K - 554.5KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.7M Followers
119.4M Avg.Views
3.4% Engagement Rate
325.7K - 529.6KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.4M Followers
126.2M Avg.Views
1.5% Engagement Rate
324.5K - 527.7KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
80.2M Followers
1.9M Avg.Views
0.1% Engagement Rate
323.7K - 526.3KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
80.1M Followers
32.6M Avg.Views
2.5% Engagement Rate
323.4K - 525.8KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
79.6M Followers
1.2M Avg.Views
0% Engagement Rate
321K - 522KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
79.3M Followers
48.2M Avg.Views
3.8% Engagement Rate
319.9K - 520.1KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
78.6M Followers
4.5M Avg.Views
0.3% Engagement Rate
317.3K - 516KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78.1M Followers
8M Avg.Views
0.3% Engagement Rate
315.1K - 512.3KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
77.7M Followers
25.8M Avg.Views
1.2% Engagement Rate
313.4K - 509.6KUSD Est. Pricing
433
433
@433
Spain
77.5M Followers
11M Avg.Views
0.9% Engagement Rate
312.9K - 508.8KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
77M Followers
2M Avg.Views
0.1% Engagement Rate
310.7K - 505.3KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
76.9M Followers
10.5M Avg.Views
1.1% Engagement Rate
310.4K - 504.7KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
75.7M Followers
4.5M Avg.Views
1.2% Engagement Rate
305.5K - 496.7KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.2M Followers
5.7M Avg.Views
0.7% Engagement Rate
303.3K - 493.2KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.5M Followers
20.8M Avg.Views
3% Engagement Rate
292.7K - 475.9KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
72.4M Followers
4.2M Avg.Views
1.2% Engagement Rate
292.2K - 475.1KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
72.3M Followers
65.6M Avg.Views
4% Engagement Rate
291.8K - 474.4KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
72.3M Followers
27.6M Avg.Views
2.2% Engagement Rate
291.6K - 474.1KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.4M Followers
3.1M Avg.Views
0.2% Engagement Rate
288K - 468.4KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.3M Followers
30.6M Avg.Views
3% Engagement Rate
287.6K - 467.6KUSD Est. Pricing
V
V
@thv
Korea, Republic of
71M Followers
40.4M Avg.Views
13.1% Engagement Rate
286.3K - 465.6KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.4M Followers
3.6M Avg.Views
0.4% Engagement Rate
284.3K - 462.2KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.4M Followers
7.5M Avg.Views
1.1% Engagement Rate
284.2K - 462.1KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.8M Followers
2.6M Avg.Views
0.1% Engagement Rate
281.5K - 457.7KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
68.7M Followers
35.4M Avg.Views
4.1% Engagement Rate
277.2K - 450.8KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.5M Followers
8.3M Avg.Views
0.2% Engagement Rate
276.6K - 449.8KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.6M Followers
4.4M Avg.Views
0.7% Engagement Rate
272.9K - 443.8KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
66.5M Followers
2.1M Avg.Views
0.1% Engagement Rate
268.4K - 436.5KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66.3M Followers
25.7M Avg.Views
1.3% Engagement Rate
267.6K - 435.2KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
65.9M Followers
1.3M Avg.Views
0.1% Engagement Rate
266K - 432.5KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
64.9M Followers
6.7M Avg.Views
1.1% Engagement Rate
261.8K - 425.7KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.5M Followers
12.2M Avg.Views
1.1% Engagement Rate
260.3K - 423.2KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
64.5M Followers
2M Avg.Views
0.3% Engagement Rate
260.1K - 422.9KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
64M Followers
5.7M Avg.Views
0.6% Engagement Rate
258.4K - 420.1KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.5M Followers
3.2M Avg.Views
0.9% Engagement Rate
256.1K - 416.4KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
62.8M Followers
3.5M Avg.Views
0.4% Engagement Rate
253.5K - 412.2KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
62.8M Followers
18.2M Avg.Views
2.5% Engagement Rate
253.3K - 411.8KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
62.4M Followers
12.4M Avg.Views
2.4% Engagement Rate
251.9K - 409.5KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.3M Followers
1.3M Avg.Views
0% Engagement Rate
251.3K - 408.7KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.7M Followers
7.2M Avg.Views
0.9% Engagement Rate
248.9K - 404.7KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
60.7M Followers
2.4M Avg.Views
0.5% Engagement Rate
244.8K - 398KUSD Est. Pricing
flame
flame
@travisscott
United States
60.2M Followers
13.4M Avg.Views
3.7% Engagement Rate
242.8K - 394.9KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
60.1M Followers
1.2M Avg.Views
0.1% Engagement Rate
242.4K - 394.2KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60.1M Followers
2.6M Avg.Views
0.3% Engagement Rate
242.3K - 394KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.9M Followers
1.5M Avg.Views
0% Engagement Rate
241.9K - 393.3KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
59.6M Followers
15.3M Avg.Views
4.5% Engagement Rate
240.4K - 390.9KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.4M Avg.Views
1.2% Engagement Rate
240K - 390.2KUSD Est. Pricing

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